中国科学院数学与系统科学研究院期刊网
Independent or joint promotion? Promotional strategies for self-operated and third-party products on e-commerce platforms
CHEN Jianjian, FENG Nan, FENG Haiyang, ZHANG Hanyue
Systems Engineering - Theory & Practice . 2024, (3): 969 -985 .  DOI: 10.12011/SETP2022-3231