Independent or joint promotion? Promotional strategies for self-operated and third-party products on e-commerce platforms

CHEN Jianjian, FENG Nan, FENG Haiyang, ZHANG Hanyue

Systems Engineering - Theory & Practice ›› 2024, Vol. 44 ›› Issue (3) : 969-985.

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Systems Engineering - Theory & Practice ›› 2024, Vol. 44 ›› Issue (3) : 969-985. DOI: 10.12011/SETP2022-3231

Independent or joint promotion? Promotional strategies for self-operated and third-party products on e-commerce platforms

  • CHEN Jianjian1,2, FENG Nan2,3, FENG Haiyang2,3, ZHANG Hanyue2
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2024, 44(3): 969-985 https://doi.org/10.12011/SETP2022-3231

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