各国排放上限规制与排放交易规制的出台与实施管制了企业的碳排放量.根据是否只关注自身收益（降低产品使用成本），文中考虑了低环境意识顾客（只关注自身收益）与高环境意识顾客（同时关注自身收益与利他性低碳制造（即关注制造阶段的环境影响））.此外，能源使用性产品在非使用阶段以及使用阶段都会产生碳排放量.鉴于此，文中研究面对两类排放规制与两类顾客行为时，企业的绿色制造创新与绿色使用创新的组合策略.结论表明：相比于低环境意识顾客，当两类碳规制的管制性较高时，高环境意识顾客有利于企业获得更高的利润；当两类规制的管制性较低时，高环境意识顾客不利于企业获得更高的利润.此外，面对管制性较高的排放上限规制时，顾客环境意识对企业的环境绩效无影响；面对排放交易规制或管制性较低排放上限规制时，高环境意识顾客通过限制产品销售数量能提升企业的环境绩效.
Abstract
Emissions regulations as well as consumer environmental awareness (as measured by the level of attention given to private energy expenditure or altruistic low carbon manufacturing) influence firms' green innovations. However, customers will also emit carbon emissions when using the products. Motivated by these issues, we investigate the impact of emissions regulation and consumer environmental awareness on green innovation portfolios. Our conclusions show that comparing with low environmental awareness consumers only focusing on energy using costs, first, when emission cap is low, high environmental awareness consumers have positive impact on firm's economic performance; on the contrary, when emission cap is high, high environmental awareness consumers have detrimental impact on firm's economic performance. Second, when carbon cap regulation has low cap, environmental awareness consumers have no impact on firm's environmental performance, otherwise, high environmental awareness customers improve firm's environmental performance by limiting sales quantity of products.
关键词
顾客环境意识 /
排放交易规制 /
绿色使用创新 /
能源使用成本
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Key words
consumer environmental consciousness /
emission trading regulation /
green use innovation /
energy-using cost
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中图分类号：
F253.4
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基金
国家自然科学基金（71872158，71871197，71571151）
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