Research on product promotion strategy based on Bass model under the background of influencer marketing

Hanyan WANG, Dengfeng LI

Systems Engineering - Theory & Practice ›› 2026, Vol. 46 ›› Issue (9) : 3834-3846.

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Systems Engineering - Theory & Practice ›› 2026, Vol. 46 ›› Issue (9) : 3834-3846. DOI: 10.12011/SETP2024-2271

Research on product promotion strategy based on Bass model under the background of influencer marketing

  • Hanyan WANG(), Dengfeng LI*()
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2026, 46(9): 3834-3846 https://doi.org/10.12011/SETP2024-2271

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