Pricing and operation strategy game analysis of traditional e-commerce and content e-commerce considering multi-attribute preference behavior of consumers

Xue ZHONG, Dengfeng LI

Systems Engineering - Theory & Practice ›› 2026, Vol. 46 ›› Issue (4) : 1679-1696.

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Systems Engineering - Theory & Practice ›› 2026, Vol. 46 ›› Issue (4) : 1679-1696. DOI: 10.12011/SETP2024-1864

Pricing and operation strategy game analysis of traditional e-commerce and content e-commerce considering multi-attribute preference behavior of consumers

  • Xue ZHONG(), Dengfeng LI*()
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2026, 46(4): 1679-1696 https://doi.org/10.12011/SETP2024-1864

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