The strategy of private label introduction and product category selection of e-commerce platforms considering competition

Mingsen CHU, Yongjian LI

Systems Engineering - Theory & Practice ›› 2026, Vol. 46 ›› Issue (3) : 1173-1186.

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Systems Engineering - Theory & Practice ›› 2026, Vol. 46 ›› Issue (3) : 1173-1186. DOI: 10.12011/SETP2024-1160

The strategy of private label introduction and product category selection of e-commerce platforms considering competition

  • Mingsen CHU1,2(), Yongjian LI2,*()
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2026, 46(3): 1173-1186 https://doi.org/10.12011/SETP2024-1160

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