Manufacturer's channel strategy: The role of outside options by retailers

Qi ZHANG, Jingxian CHEN, Liang LIANG

Systems Engineering - Theory & Practice ›› 2025, Vol. 45 ›› Issue (7) : 2282-2295.

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Systems Engineering - Theory & Practice ›› 2025, Vol. 45 ›› Issue (7) : 2282-2295. DOI: 10.12011/SETP2023-2630

Manufacturer's channel strategy: The role of outside options by retailers

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2025, 45(7): 2282-2295 https://doi.org/10.12011/SETP2023-2630

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