Money-back guarantees of competing retailers based on quality belief when facing experiential-learning consumers

SONG Yanan, LIU Lu, LI Tingting, YAN Xiangbin, ZHAO Enlong

Systems Engineering - Theory & Practice ›› 2024, Vol. 44 ›› Issue (12) : 4026-4044.

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Systems Engineering - Theory & Practice ›› 2024, Vol. 44 ›› Issue (12) : 4026-4044. DOI: 10.12011/SETP2023-2339

Money-back guarantees of competing retailers based on quality belief when facing experiential-learning consumers

  • SONG Yanan1, LIU Lu1, LI Tingting2,3, YAN Xiangbin4, ZHAO Enlong1
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2024, 44(12): 4026-4044 https://doi.org/10.12011/SETP2023-2339

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