Manufactures' social e-commerce channel selection strategy considering the difference between fans and general users

Peipei LI, Shu'e MEI, Weijun ZHONG

Systems Engineering - Theory & Practice ›› 2025, Vol. 45 ›› Issue (6) : 2050-2067.

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Systems Engineering - Theory & Practice ›› 2025, Vol. 45 ›› Issue (6) : 2050-2067. DOI: 10.12011/SETP2023-2080

Manufactures' social e-commerce channel selection strategy considering the difference between fans and general users

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2025, 45(6): 2050-2067 https://doi.org/10.12011/SETP2023-2080

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