PDF(1121 KB)
Research on omnichannel competition strategy considering heterogeneous customer multiple interaction behavior
GE Chenchen, ZHU Jianjun
Systems Engineering - Theory & Practice ›› 2023, Vol. 43 ›› Issue (5) : 1395-1413.
PDF(1121 KB)
PDF(1121 KB)
Research on omnichannel competition strategy considering heterogeneous customer multiple interaction behavior
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