Competitive pricing and targeted advertising strategies in online and offline channels with webrooming

HE Xiang, LI Li, ZHU Xingzhen, ZHANG Hua, YANG Wensheng

Systems Engineering - Theory & Practice ›› 2024, Vol. 44 ›› Issue (3) : 1114-1128.

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中国科学院数学与系统科学研究院期刊网
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Systems Engineering - Theory & Practice ›› 2024, Vol. 44 ›› Issue (3) : 1114-1128. DOI: 10.12011/SETP2022-1133

Competitive pricing and targeted advertising strategies in online and offline channels with webrooming

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2024, 44(3): 1114-1128 https://doi.org/10.12011/SETP2022-1133

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