Optimal self-operated channel introduction strategy for E-commerce platform: Value of the online reviews

JIN Liang, ZHENG Benrong

Systems Engineering - Theory & Practice ›› 2023, Vol. 43 ›› Issue (2) : 469-487.

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PDF(612 KB)
Systems Engineering - Theory & Practice ›› 2023, Vol. 43 ›› Issue (2) : 469-487. DOI: 10.12011/SETP2022-0870

Optimal self-operated channel introduction strategy for E-commerce platform: Value of the online reviews

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2023, 43(2): 469-487 https://doi.org/10.12011/SETP2022-0870

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