Targeted advertising paradox: The moderating effect of privacy control

LIU Juan, ZHONG Weijun, ZHANG Jianqiang, ZHU Meng

Systems Engineering - Theory & Practice ›› 2023, Vol. 43 ›› Issue (6) : 1709-1721.

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Systems Engineering - Theory & Practice ›› 2023, Vol. 43 ›› Issue (6) : 1709-1721. DOI: 10.12011/SETP2022-0366

Targeted advertising paradox: The moderating effect of privacy control

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2023, 43(6): 1709-1721 https://doi.org/10.12011/SETP2022-0366

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