The study of manufacturer's encroachment strategy considering the traditional retailer's retail services investment

SHAO Tong, WEI Jie, CHANG Meijing, XU Zeling

Systems Engineering - Theory & Practice ›› 2022, Vol. 42 ›› Issue (12) : 3335-3348.

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Systems Engineering - Theory & Practice ›› 2022, Vol. 42 ›› Issue (12) : 3335-3348. DOI: 10.12011/SETP2022-0312

The study of manufacturer's encroachment strategy considering the traditional retailer's retail services investment

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