The impacts of data-driven marketing on manufacturer's platform mode selection

LIU Zhen, GUO Qiang, NIE Jiajia

Systems Engineering - Theory & Practice ›› 2022, Vol. 42 ›› Issue (8) : 2160-2173.

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Systems Engineering - Theory & Practice ›› 2022, Vol. 42 ›› Issue (8) : 2160-2173. DOI: 10.12011/SETP2021-2783

The impacts of data-driven marketing on manufacturer's platform mode selection

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2022, 42(8): 2160-2173 https://doi.org/10.12011/SETP2021-2783

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