Dynamic pricing strategies for live broadcast platform considering reference effect and anchor influence

HU Jiao, LI Li, ZHANG Hua, ZHU Xingzhen, YANG Wensheng

Systems Engineering - Theory & Practice ›› 2022, Vol. 42 ›› Issue (3) : 755-766.

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Systems Engineering - Theory & Practice ›› 2022, Vol. 42 ›› Issue (3) : 755-766. DOI: 10.12011/SETP2021-0199

Dynamic pricing strategies for live broadcast platform considering reference effect and anchor influence

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2022, 42(3): 755-766 https://doi.org/10.12011/SETP2021-0199

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