Innovation strategy selection of pharmaceutical enterprises and market performance under advertising competition

ZHANG Xinxin, SHEN Chenglin

Systems Engineering - Theory & Practice ›› 2022, Vol. 42 ›› Issue (2) : 409-422.

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Systems Engineering - Theory & Practice ›› 2022, Vol. 42 ›› Issue (2) : 409-422. DOI: 10.12011/SETP2020-2350

Innovation strategy selection of pharmaceutical enterprises and market performance under advertising competition

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2022, 42(2): 409-422 https://doi.org/10.12011/SETP2020-2350

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