Advance selling and return policy for new products considering strategic consumers loss aversion

WANG Xuantao, ZHOU Guolin, ZHANG Yulin

Systems Engineering - Theory & Practice ›› 2019, Vol. 39 ›› Issue (6) : 1479-1486.

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Systems Engineering - Theory & Practice ›› 2019, Vol. 39 ›› Issue (6) : 1479-1486. DOI: 10.12011/1000-6788-2018-1683-08

Advance selling and return policy for new products considering strategic consumers loss aversion

  • WANG Xuantao1, ZHOU Guolin1, ZHANG Yulin2
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2019, 39(6): 1479-1486 https://doi.org/10.12011/1000-6788-2018-1683-08

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