Keyword auctions with risk-averse and risk-loving advertisers

LIU Yong, LIU Shulin

Systems Engineering - Theory & Practice ›› 2020, Vol. 40 ›› Issue (2) : 309-323.

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中国科学院数学与系统科学研究院期刊网
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Systems Engineering - Theory & Practice ›› 2020, Vol. 40 ›› Issue (2) : 309-323. DOI: 10.12011/1000-6788-2018-1293-15

Keyword auctions with risk-averse and risk-loving advertisers

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2020, 40(2): 309-323 https://doi.org/10.12011/1000-6788-2018-1293-15

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