Decision analysis of cooperative advertising for competitive supply chain considering long-term effects

FENG Jian, LIU Bin

Systems Engineering - Theory & Practice ›› 2019, Vol. 39 ›› Issue (1) : 126-140.

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Systems Engineering - Theory & Practice ›› 2019, Vol. 39 ›› Issue (1) : 126-140. DOI: 10.12011/1000-6788-2017-1002-15

Decision analysis of cooperative advertising for competitive supply chain considering long-term effects

  • FENG Jian, LIU Bin
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2019, 39(1): 126-140 https://doi.org/10.12011/1000-6788-2017-1002-15

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