Positioning and channel effects of store brands under the condition of cost difference

FAN Xiaojun, WANG Chengfu, LIU Yan

Systems Engineering - Theory & Practice ›› 2018, Vol. 38 ›› Issue (8) : 2006-2017.

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Systems Engineering - Theory & Practice ›› 2018, Vol. 38 ›› Issue (8) : 2006-2017. DOI: 10.12011/1000-6788(2018)08-2006-12

Positioning and channel effects of store brands under the condition of cost difference

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2018, 38(8): 2006-2017 https://doi.org/10.12011/1000-6788(2018)08-2006-12

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