
Product after-sales service bundling and marketing strategy evolution
WANG Xianjia, LÜ Shaojie, QUAN Ji
Systems Engineering - Theory & Practice ›› 2018, Vol. 38 ›› Issue (7) : 1740-1749.
Product after-sales service bundling and marketing strategy evolution
after-sales service / heterogeneous consumer / bundling / competitor orientation / evolutionary game theory {{custom_keyword}} /
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