The dynamic evolution analysis in business model of Wanda Group

YAN Bingqian, HU Yi, QIAO Han, WANG Shouyang

Systems Engineering - Theory & Practice ›› 2018, Vol. 38 ›› Issue (5) : 1164-1172.

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Systems Engineering - Theory & Practice ›› 2018, Vol. 38 ›› Issue (5) : 1164-1172. DOI: 10.12011/1000-6788(2018)05-1164-09

The dynamic evolution analysis in business model of Wanda Group

  • YAN Bingqian1, HU Yi1,3,4, QIAO Han1,3, WANG Shouyang1,2,3
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Abstract

As the business environment changes rapidly nowadays, business model should be kept transforming over time. Only the company that strives to innovate can maintain its competitive advantage. This paper proposes the analytical framework of the dynamic transformation of business model by integrating the iceberg theory of business model and the Wei-Zhu six factor model into the business process change model. The proposed analytical framework provides instructions for company to change their business model. Based on this analytical framework, this study analyzed the evolution of business model of Wanda Group and drew some managerial implications from the results.

Key words

business model / iceberg theory / Wei-Zhu six factor / business process change model / dynamic transformation of business model / Wanda Group

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YAN Bingqian , HU Yi , QIAO Han , WANG Shouyang. The dynamic evolution analysis in business model of Wanda Group. Systems Engineering - Theory & Practice, 2018, 38(5): 1164-1172 https://doi.org/10.12011/1000-6788(2018)05-1164-09

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Funding

The General Program of National Natural Science Foundation of China (71373262); The Major Research Plan of National Natural Science Foundation of China (71390331); The Open Project of Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Sciences; The Program of the Co-construction of Beijing
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