Sales strategy of information goods under consumer heterogeneity influence

CHEN Xiaohong, HAN Xiaomei, MA Honglie

Systems Engineering - Theory & Practice ›› 2017, Vol. 37 ›› Issue (8) : 2111-2118.

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Systems Engineering - Theory & Practice ›› 2017, Vol. 37 ›› Issue (8) : 2111-2118. DOI: 10.12011/1000-6788(2017)08-2111-08

Sales strategy of information goods under consumer heterogeneity influence

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2017, 37(8): 2111-2118 https://doi.org/10.12011/1000-6788(2017)08-2111-08

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