Research on decision of supply chain of fresh agricultural product based on altruism preference

SUN Yuling, YUAN Xiaojie, SHI Kuiran

Systems Engineering - Theory & Practice ›› 2017, Vol. 37 ›› Issue (5) : 1243-1253.

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Systems Engineering - Theory & Practice ›› 2017, Vol. 37 ›› Issue (5) : 1243-1253. DOI: 10.12011/1000-6788(2017)05-1243-11

Research on decision of supply chain of fresh agricultural product based on altruism preference

  • SUN Yuling1, YUAN Xiaojie2, SHI Kuiran3
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Abstract

Considering both altruism preferences of supply chain members and freshness and transportation loss of fresh agriculture products, the paper establishes the decision model of supply chain of fresh agricultural products. We study supply chain decision when the supplier owns altruistic preference, retailer owns altruistic preference as well as both supplier and retailer own altruism preferences, and then obtain optimal order quantity and optimal order price. Furthermore, we analyze the effect of altruism preference on both optimal decision and efficiency of supply chain. The results show that the altruism preference can significantly affect the optimal decision of supply chain. When both supplier and retailer own altruism preference and their altruistic preferences are within a certain range, their altruistic preferences will improve the efficiency of supply chain of fresh agricultural products. The higher degree of altruistic preference of supplier will increase the efficiency of supply chain, but the higher degree of altruistic preference of retailer will decrease the efficiency of supply chain. The results also show that the freshness degree and transportation effective factor can affect both the optimal decisions and supply chain profits. Finally, a numerical example is provided to support the findings.

Key words

fresh agricultural product / supply chain / altruism preference / freshness degree / transportation effective factor

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SUN Yuling , YUAN Xiaojie , SHI Kuiran. Research on decision of supply chain of fresh agricultural product based on altruism preference. Systems Engineering - Theory & Practice, 2017, 37(5): 1243-1253 https://doi.org/10.12011/1000-6788(2017)05-1243-11

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Funding

National Natural Science Foundation of China (71301073, 71571099);The Major Research Plan of National Social Science Foundation of China (12&ZD204)
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