Strategy of asymmetric duopolist sending targeted advertising based on consumer's preference

ZHAO Jiang, MEI Shue, ZHONG Weijun

Systems Engineering - Theory & Practice ›› 2017, Vol. 37 ›› Issue (2) : 389-398.

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中国科学院数学与系统科学研究院期刊网
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Systems Engineering - Theory & Practice ›› 2017, Vol. 37 ›› Issue (2) : 389-398. DOI: 10.12011/1000-6788(2017)02-0389-10

Strategy of asymmetric duopolist sending targeted advertising based on consumer's preference

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2017, 37(2): 389-398 https://doi.org/10.12011/1000-6788(2017)02-0389-10

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