Optimal pricing and sales effort decisions in a dual-channel supply chain in case of bidirectional free riding

LI Jianbin, ZHU Mengping, DAI Bin

Systems Engineering - Theory & Practice ›› 2016, Vol. 36 ›› Issue (12) : 3046-3058.

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Systems Engineering - Theory & Practice ›› 2016, Vol. 36 ›› Issue (12) : 3046-3058. DOI: 10.12011/1000-6788(2016)12-3046-13

Optimal pricing and sales effort decisions in a dual-channel supply chain in case of bidirectional free riding

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2016, 36(12): 3046-3058 https://doi.org/10.12011/1000-6788(2016)12-3046-13

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