Optimal advertising and retail pricing in a durable goods supply chain

XIONG Xin-sheng, ZHAO Yong

Systems Engineering - Theory & Practice ›› 2014, Vol. 34 ›› Issue (6) : 1425-1430.

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Systems Engineering - Theory & Practice ›› 2014, Vol. 34 ›› Issue (6) : 1425-1430. DOI: 10.12011/1000-6788(2014)6-1425

Optimal advertising and retail pricing in a durable goods supply chain

  • XIONG Xin-sheng, ZHAO Yong
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2014, 34(6): 1425-1430 https://doi.org/10.12011/1000-6788(2014)6-1425

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