Linear contract design for supplier-retailer joint promotion based on Nash bargaining

MENG Wei-dong, DAI Jian-sheng, XIONG Wei-qin, ZHOU Ping-feng

Systems Engineering - Theory & Practice ›› 2013, Vol. 33 ›› Issue (4) : 870-877.

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Systems Engineering - Theory & Practice ›› 2013, Vol. 33 ›› Issue (4) : 870-877. DOI: 10.12011/1000-6788(2013)4-870

Linear contract design for supplier-retailer joint promotion based on Nash bargaining

  • MENG Wei-dong1, DAI Jian-sheng1, XIONG Wei-qin2, ZHOU Ping-feng1
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2013, 33(4): 870-877 https://doi.org/10.12011/1000-6788(2013)4-870

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