Brand overlap measurement for Chinese mobile phone market from the perspective of customer segmentation

HU Feng, ZHAO Hong, WANG Yan

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Systems Engineering - Theory & Practice ›› 2013, Vol. 33 ›› Issue (12) : 3190-3197. DOI: 10.12011/1000-6788(2013)12-3190

Brand overlap measurement for Chinese mobile phone market from the perspective of customer segmentation

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