On value of the horizontal competition between retailers to hybrid-channel mode

SHEN Cheng-lin, HOU Wen-hua, ZHANG Xin-xin

Systems Engineering - Theory & Practice ›› 2013, Vol. 33 ›› Issue (12) : 3068-3078.

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Systems Engineering - Theory & Practice ›› 2013, Vol. 33 ›› Issue (12) : 3068-3078. DOI: 10.12011/1000-6788(2013)12-3068

On value of the horizontal competition between retailers to hybrid-channel mode

  • SHEN Cheng-lin1, HOU Wen-hua2, ZHANG Xin-xin2
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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2013, 33(12): 3068-3078 https://doi.org/10.12011/1000-6788(2013)12-3068

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