Joint decision-making of order quantities and advertising expenditure for loss-averse retailers

ZHOU Yong-wu, XIAO Dan, LI Ji-cai

Systems Engineering - Theory & Practice ›› 2012 ›› Issue (8) : 1727-1738.

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中国科学院数学与系统科学研究院期刊网
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Systems Engineering - Theory & Practice ›› 2012 ›› Issue (8) : 1727-1738. DOI: 10.12011/1000-6788(2012)8-1727

Joint decision-making of order quantities and advertising expenditure for loss-averse retailers

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2012(8): 1727-1738 https://doi.org/10.12011/1000-6788(2012)8-1727

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