Effectiveness evaluation method of suggestive information based on video superimposing

GUO Xiao-yi, LAO Song-yang, ZHANG Guo-hua, CHEN Ling-li

Systems Engineering - Theory & Practice ›› 2012, Vol. 32 ›› Issue (7) : 1598-1609.

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Systems Engineering - Theory & Practice ›› 2012, Vol. 32 ›› Issue (7) : 1598-1609. DOI: 10.12011/1000-6788(2012)7-1598
ARTICLE

Effectiveness evaluation method of suggestive information based on video superimposing

  • GUO Xiao-yi1, LAO Song-yang1, ZHANG Guo-hua1, CHEN Ling-li2
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Abstract

From aspects of information producing and psychological process, the necessary contents of effectiveness evaluation of suggestive information based on video superimposing are concluded: theme-attitude effect evaluation, object/concept-comprehension effect evaluation, parameter-cognition effect evaluation and parameter-covertness effect evaluation. The factors influencing attention, perception, memory, comprehension, attitude and covertness are analyzed systemically, then indexes are formed and effect model is constructed. A specialized theoretical guidance is provided for information producing and scheme selecting in PSBVS. Primary single-factor experiments have validated the reasonability of proposed methods.

Key words

suggestive information based on video superimposing / effectiveness evaluation / cognitive effect / comprehension effect / attitude effect / covertness effect

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GUO Xiao-yi , LAO Song-yang , ZHANG Guo-hua , CHEN Ling-li. Effectiveness evaluation method of suggestive information based on video superimposing. Systems Engineering - Theory & Practice, 2012, 32(7): 1598-1609 https://doi.org/10.12011/1000-6788(2012)7-1598

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