The diffusion model of consumer-durables brands with competition and repeat purchase

DING Shi-hai, HAN Zhi-jun

Systems Engineering - Theory & Practice ›› 2011, Vol. 31 ›› Issue (7) : 1320-1327.

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Systems Engineering - Theory & Practice ›› 2011, Vol. 31 ›› Issue (7) : 1320-1327. DOI: 10.12011/1000-6788(2011)7-1320

The diffusion model of consumer-durables brands with competition and repeat purchase

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