Co-op Advertising Models in Simple Supply Chain Based on a Game Theory Approach

Wei LUO;Zi Gang ZHANG;Ming De OU YANG

Systems Engineering - Theory & Practice ›› 2004, Vol. 24 ›› Issue (2) : 31-36.

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Systems Engineering - Theory & Practice ›› 2004, Vol. 24 ›› Issue (2) : 31-36. DOI: 10.12011/1000-6788(2004)2-31
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Co-op Advertising Models in Simple Supply Chain Based on a Game Theory Approach

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2004, 24(2): 31-36 https://doi.org/10.12011/1000-6788(2004)2-31

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