Game Analysis of Optimal Advertising Investment and Order Policy for Perishable Goods

Xiang Zhi BU;Quan Wu ZHAO;Qing HUANG;Zhen Ye WU

Systems Engineering - Theory & Practice ›› 2004, Vol. 24 ›› Issue (11) : 100-105.

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Systems Engineering - Theory & Practice ›› 2004, Vol. 24 ›› Issue (11) : 100-105. DOI: 10.12011/1000-6788(2004)11-100
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Game Analysis of Optimal Advertising Investment and Order Policy for Perishable Goods

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2004, 24(11): 100-105 https://doi.org/10.12011/1000-6788(2004)11-100

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