Joint Determination of Optimal Advertisement Cost and Order Policy for Newsboy-Type-Merchandise

Yong Wu ZHOU;Shan Lin YANG

Systems Engineering - Theory & Practice ›› 2002, Vol. 22 ›› Issue (11) : 59-63.

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PDF(181 KB)
Systems Engineering - Theory & Practice ›› 2002, Vol. 22 ›› Issue (11) : 59-63. DOI: 10.12011/1000-6788(2002)11-59
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Joint Determination of Optimal Advertisement Cost and Order Policy for Newsboy-Type-Merchandise

  • Yong Wu ZHOU(1),Shan Lin YANG(2)
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Abstract

The traditional Newsboy problems and their extensions did not consider the effect from advertisement. However, in the process of practically selling merchandise, retailers often stimulate demand of items sold by them through advertisement. Therefore, it is very important for retailers to how to make advertisement investment policy and order policy feasibly and scientifically. In this paper, we, through incorporating the effect of advertisement investment on demand into the newsboy problem, build a random mo...

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Newsboy-type-merchandise / advertisement / order policy

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Yong Wu ZHOU , Shan Lin YANG. Joint Determination of Optimal Advertisement Cost and Order Policy for Newsboy-Type-Merchandise. Systems Engineering - Theory & Practice, 2002, 22(11): 59-63 https://doi.org/10.12011/1000-6788(2002)11-59
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