参考质量效应下品牌农产品质量、保鲜和营销策略的动态绩效仿真
王翠霞, 李雅琴, 陈艳
Dynamic performance simulation of brand agricultural product quality, preservation, and brand marketing strategies under reference quality effects
WANG Cuixia, LI Yaqin, CHEN Yan
系统工程理论与实践
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2025, (2): 635
-650
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DOI: 10.12011/SETP2024-0097
