线上线下渠道中考虑消费者反展厅现象的定价和广告策略
何向, 李莉, 朱星圳, 张华, 杨文胜
Competitive pricing and targeted advertising strategies in online and offline channels with webrooming
HE Xiang, LI Li, ZHU Xingzhen, ZHANG Hua, YANG Wensheng
系统工程理论与实践
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2024, (3): 1114
-1128
.
DOI: 10.12011/SETP2022-1133
