独立促销还是联合促销?电商平台自营产品与第三方产品促销策略
陈建建, 冯楠, 冯海洋, 张晗悦
Independent or joint promotion? Promotional strategies for self-operated and third-party products on e-commerce platforms
CHEN Jianjian, FENG Nan, FENG Haiyang, ZHANG Hanyue
系统工程理论与实践
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2024, (3): 969
-985
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DOI: 10.12011/SETP2022-3231