产品决策的动态溢出效应研究:来自电视节目的经验证据

闫雪凌, 汪林, 林建浩

Dynamic spillover effect of product decision-making: Evidence from China's satellite TVs

YAN Xueling, WANG Lin, LIN Jianhao

系统工程理论与实践 . 2020, (6): 1640 -1654 . DOI: 10.12011/1000-6788-2020-0433-15