损失规避零售商订货量与广告费用的联合决策

周永务, 肖旦, 李绩才

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ZHOU Yong-wu, XIAO Dan, LI Ji-cai

系统工程理论与实践 . 2012, (8): 1727 -1738 . DOI: 10.12011/1000-6788(2012)8-1727