易逝商品最优广告投入与订货策略的博弈分析

卜祥智;赵泉午;黄庆;武振业

Game Analysis of Optimal Advertising Investment and Order Policy for Perishable Goods

Xiang Zhi BU;Quan Wu ZHAO;Qing HUANG;Zhen Ye WU

系统工程理论与实践 . 2004, (11): 100 -105 . DOI: 10.12011/1000-6788(2004)11-100