O2O背景下的共享经济研究

朱晗

系统工程理论与实践 ›› 2021, Vol. 41 ›› Issue (2) : 411-420.

PDF(707 KB)
中国科学院数学与系统科学研究院期刊网
PDF(707 KB)
系统工程理论与实践 ›› 2021, Vol. 41 ›› Issue (2) : 411-420. DOI: 10.12011/SETP2020-1000
论文

O2O背景下的共享经济研究

    朱晗
作者信息 +

Research on sharing economy in the context of O2O

    ZHU Han
Author information +
文章历史 +

摘要

共享经济目前已经成为运营管理领域一大新的研究热点，其相关研究在近几年如雨后春笋般涌现.首先明晰共享经济在运营管理领域研究的相关学术概念和研究主体及范围，并根据资源所属权将共享经济模式分成两大类——C2C （customer-to-customer）模式和B2C （business-to-customer）模式，其中C2C模式又可细分为由市场定价和由平台定价两小类.之后分别选取每类模式内代表性的共享经济平台（共享住宿、打车平台和共享单车），对该模式内共享经济研究进行梳理，并侧重于关注C2C模式内的定价问题和B2C模式内的资源管理问题.通过介绍目前共享经济特别是平台经济的研究进展，展望未来共享经济的研究方向和可能的研究问题.

Abstract

Sharing economy has been one of the emerging and promising research topics in the operation management field, and there has been a growing body of related literature in recent years. The academic notion on sharing economy is first clarified, and the corresponding research scopes are introduced. Then based on the ownership of the shared resource, the business modes of sharing economy are categorized into C2C and B2C modes. Then within each type of business mode, representative platforms (including house-sharing, ride-sharing and bike-sharing platforms) are picked up, in the context of which, literature related to the corresponding business mode is reviewed, especially the pricing problem in the C2C mode and resource management problem in the B2C mode.

关键词

共享经济 / 运营管理 / 平台经济

Key words

sharing economy / operation management / platform economy

引用本文

EndNote

Ris (Procite)

Bibtex

导出引用
朱晗. O2O背景下的共享经济研究. 系统工程理论与实践, 2021, 41(2): 411-420 https://doi.org/10.12011/SETP2020-1000
ZHU Han. Research on sharing economy in the context of O2O. Systems Engineering - Theory & Practice, 2021, 41(2): 411-420 https://doi.org/10.12011/SETP2020-1000
中图分类号： C935   

参考文献

[1] 余航,田林,蒋国银, 等. 共享经济:理论建构与研究进展[J]. 南开管理评论, 2018, 21(6):37-52. Yu H, Tian L, Jiang G Y, et al. Sharing economy:Theory and research agenda[J]. Nankai Business Review, 2018, 21(6):37-52.
[2] Jiang B, Tian L. Collaborative consumption:Strategic and economic implications of product sharing[J]. Management Science, 2018, 64(3):1171-1188.
[3] Tian L, Jiang B. Effects of consumer-to-consumer product sharing on distribution channel[J]. Production and Operations Management, 2018, 27(2):350-367.
[4] Zervas G, Proserpio D, Byers J W. The rise of the sharing economy:Estimating the impact of Airbnb on the hotel industry[J]. Journal of Marketing Research, 2017, 54(5):687-705.
[5] Xie K L, Kwok L. The effects of Airbnb's price positioning on hotel performance[J]. International Journal of Hospitality Management, 2017, 67:174-184.
[6] Guttentag D A, Smith S L J. Assessing Airbnb as a disruptive innovation relative to hotels:Substitution and comparative performance expectations[J]. International Journal of Hospitality Management, 2017, 64:1-10.
[7] Barron K, Kung E, Proserpio D. The sharing economy and housing affordability:Evidence from Airbnb[C]//Proceedings of the 2018 ACM Conference on Economics and Computation, 2018:5.
[8] Horn K, Merante M. Is home sharing driving up rents? Evidence from Airbnb in Boston[J]. Journal of Housing Economics, 2017, 38:14-24.
[9] Eliasson L, Ragnarsson O P. Short-term renting of residential apartments. Effects of Airbnb in the Icelandic housing market[R]. Department of Economics, Central Bank of Iceland, 2018.
[10] Koster H R A, van Ommeren J, Volkhausen N. Short-term rentals and the housing market:Quasi-experimental evidence from Airbnb in Los Angeles[R]. CEPR Discussion Papers, 2018.
[11] Guda H, Subramanian U. Your uber is arriving:Managing on-demand workers through surge pricing, forecast communication, and worker incentives[J]. Management Science, 2019, 65(5):1995-2014.
[12] Cachon G P, Daniels K M, Lobel R. The role of surge pricing on a service platform with self-scheduling capacity[J]. Manufacturing & Service Operations Management, 2017, 19(3):368-384.
[13] Banerjee S, Johari R, Riquelme C. Pricing in ride-sharing platforms:A queueing-theoretic approach[C]//Proceedings of the Sixteenth ACM Conference on Economics and Computation, 2015:639.
[14] Chen Y, Hu M. Pricing and matching with forward-looking buyers and sellers[J]. Manufacturing & Service Operations Management, 2020, 22(4):717-734.
[15] Besbes O, Castro F, Lobel I. Surge pricing and its spatial supply response[R]. Columbia Business School Research Paper, 2019.
[16] Bimpikis K, Candogan O, Saban D. Spatial pricing in ride-sharing networks[J]. Operations Research, 2019, 67(3):744-769.
[17] Chen Y, Hu M, Zhou Y. Pricing and matching in the sharing economy[M]//Sharing Economy. Springer, Cham, 2019:137-164.
[18] Gurvich I, Lariviere M, Moreno A. Operations in the on-demand economy:Staffing services with self-scheduling capacity[M]//Sharing Economy. Springer, Cham, 2019:249-278.
[19] Taylor T A. On-demand service platforms[J]. Manufacturing & Service Operations Management, 2018, 20(4):704-720.
[20] Bai J, So K C, Tang C S, et al. Coordinating supply and demand on an on-demand service platform with impatient customers[J]. Manufacturing & Service Operations Management, 2019, 21(3):556-570.
[21] Ozkan E, Ward A R. Dynamic matching for real-time ride sharing[J]. Stochastic Systems, 2020, 10(1):29-70.
[22] Allon G, Bassamboo A, Cil E B. Large-scale service marketplaces:The role of the moderating firm[J]. Management Science, 2012, 58(10):1854-1872.
[23] Benjaafar S, Kong G, Li X, et al. Peer-to-peer product sharing:Implications for ownership, usage, and social welfare in the sharing economy[J]. Management Science, 2019, 65(2):477-493.
[24] He L, Mak H Y, Rong Y, et al. Service region design for urban electric vehicle sharing systems[J]. Manufacturing & Service Operations Management, 2017, 19(2):309-327.
[25] Lu M, Chen Z, Shen S. Optimizing the profitability and quality of service in carshare systems under demand uncertainty[J]. Manufacturing & Service Operations Management, 2018, 20(2):162-180.
[26] He L, Hu Z, Zhang M. Robust repositioning for vehicle sharing[J]. Manufacturing & Service Operations Management, 2020, 22(2):241-256.
[27] Chang J, Yu M, Shen S, et al. Location design and relocation of a mixed car-sharing fleet with a CO2 emission constraint[J]. Service Science, 2017, 9(3):205-218.
[28] He L, Ma G, Qi W, et al. Charging an electric vehicle-sharing fleet[J]. Manufacturing & Service Operations Management, 2020. doi:10.1287/msom.2019.0851.
[29] Brandstatter G, Kahr M, Leitner M. Determining optimal locations for charging stations of electric car-sharing systems under stochastic demand[J]. Transportation Research Part B:Methodological, 2017, 104:17-35.
[30] Sun B, Sun X, Tsang D H K, et al. Optimal battery purchasing and charging strategy at electric vehicle battery swap stations[J]. European Journal of Operational Research, 2019, 279(2):524-539.
[31] Barrios J A, Godier J D. Fleet sizing for flexible carsharing systems:Simulation-based approach[J]. Transportation Research Record, 2014, 2416(1). doi:10.3141/2416-01.
[32] Fanti M P, Mangini A M, Pedroncelli G, et al. Fleet sizing for electric car sharing system via closed queueing networks[C]//2014 IEEE International Conference on Systems, Man, and Cybernetics (SMC). IEEE, 2014:1324-1329.
[33] Xu M, Meng Q, Liu Z. Electric vehicle fleet size and trip pricing for one-way carsharing services considering vehicle relocation and personnel assignment[J]. Transportation Research Part B:Methodological, 2018, 111:60-82.
[34] 徐国勋, 李妍峰, 金大祥, 等. "红包车"机制下的共享单车调度问题[J]. 系统工程理论与实践, 2020, 40(2):426-436.Xu G X, Li Y F, Jin D X, et al. A user-based method for the static bike repositioning problem[J]. Systems Engineering-Theory & Practice, 2020, 40(2):426-436.
[35] Strohle P, Flath C M, Garttner J. Leveraging customer flexibility for car-sharing fleet optimization[J]. Transportation Science, 2019, 53(1):42-61.
[36] Hu B, Hu M, Zhu H. Surge pricing and two-sided temporal responses in ride-hailing[J]. Manufacturing & Service Operations Management, 2020. doi:10.1287/msom.2020.0960.
[37] Zhu H, Gumus M, Ray S. Short-term housing rentals and corporatization of platform pricing[EB/OL]. SSRN, 2020[2020-05-08]. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3344260.
[38] Hu X, Sun L, Zhou Y, et al. Review of operational management in intelligent agriculture based on the internet of things[J]. Frontiers of Engineering Management, 2020, 7(3):309-322.

基金

国家自然科学基金（71902018，71831003）；辽宁省教育厅科学研究经费（LN2020Q40）
PDF(707 KB)

772

Accesses

0

Citation

Detail
段落导航
相关文章

/

〈 〉