1. College of Management and Economics, Tianjin University, Tianjin 300072, China; 2. China Center for Social Computing and Analytics, Tianjin University, Tianjin 300072, China
Does media bias affect asset prices? And what are the corresponding consequences for the financial decision-making? In this paper, we try to answer these questions by simulating an agent-based computational model populated with agents in the scenarios of varying proportions of ideology and spin bias and changing numbers of media outlets (media competition), respectively. The model predicts that the financial decision-making on media is influential in the sense that the information environment is less competitive. The degree of the influence on asset pricing, however, depends both upon the proportion of spin bias and the media competition. The media bias effect is better explained by the theory of disagreement and asset pricing.
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