从信息生成和心理过程两个不同的视角, 综合分析了构成视频叠加暗示信息有效性评估的必要环节: 主题-态度效果评估、 对象/概念-理解效果评估、参数-认知效果评估以及参数-隐蔽性效果评估. 系统分析了影响注意效果、感知效果、记忆效果、理解效果、 态度效果和隐蔽性效果的因素, 并提取量化指标构建了效果评估模型, 为PSBVS信息生成及其方案选择提供了科学依据和理论支持. 初步的单因素实验验证了方法的合理性.
Abstract
From aspects of information producing and psychological process, the necessary contents of effectiveness evaluation of suggestive information based on video superimposing are concluded: theme-attitude effect evaluation, object/concept-comprehension effect evaluation, parameter-cognition effect evaluation and parameter-covertness effect evaluation. The factors influencing attention, perception, memory, comprehension, attitude and covertness are analyzed systemically, then indexes are formed and effect model is constructed. A specialized theoretical guidance is provided for information producing and scheme selecting in PSBVS. Primary single-factor experiments have validated the reasonability of proposed methods.
关键词
视频叠加暗示信息 /
有效性评估 /
认知效果 /
理解效果 /
态度效果 /
隐蔽性效果
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Key words
suggestive information based on video superimposing /
effectiveness evaluation /
cognitive effect /
comprehension effect /
attitude effect /
covertness effect
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中图分类号:
E917
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脚注
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基金
国家自然科学基金(60875048)
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