供应链合作的利润分配机制研究

潘会平;陈荣秋

系统工程理论与实践 ›› 2005, Vol. 25 ›› Issue (6) : 87-93.

PDF(111 KB)
PDF(111 KB)
系统工程理论与实践 ›› 2005, Vol. 25 ›› Issue (6) : 87-93. DOI: 10.12011/1000-6788(2005)6-87
论文

供应链合作的利润分配机制研究

    潘会平(1)(2), 陈荣秋(2)
作者信息 +

A Study on Division of Cooperative Profit in Supply Chain

    Hui Ping PAN(1)(2),Rong Qiu CHEN(2)
Author information +
文章历史 +

摘要

利润的分配是供应链企业间合作与纷争的焦点问题.在制造商主导的下游供应链中,制造商如果将产品简单地批发给零售商,只能得到生产利润;如果与零售商一道参与销售,就能够在销售渠道中获得利益.作者利用Stackelberg博弈分析了不同分配比例对合作双方利润产生的影响,并基于不同区间利润变化率快慢,从各自的偏好区间中,找到合作区间;依据合作区间得到了一个利润分配的新方法———零售商与制造商四六分成.接下来的对比分析说明了这一方法的可行性.最后用Dell直销成功和Compaq渠道改造失败进行了案例分析,提出了利润四六分成和分步实施的渠道改造方案,突出了供应链合作与利益分配的中心问题.

Abstract

The division of profits is focus in SCM(supply chain management). In a downstream supply chain with manufacturer as a leader, manufacturer could both produce and market in order to get both profits. This paper,by the game theory of Stackelberg model, analyzes the effect of profits division .A cooperative internal is observed gradually, which leads to a ratio of division, 4:6. Sequently comparisons show that such a ratio is feasible; finally the paper takes Dell's success and Compaq's failure for the cases p...

关键词

供应链管理 / 销售渠道 / 合作区间 / 利润分配

Key words

SCM / marketing channel / cooperative internal / profit division

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导出引用
潘会平 , 陈荣秋. 供应链合作的利润分配机制研究. 系统工程理论与实践, 2005, 25(6): 87-93 https://doi.org/10.12011/1000-6788(2005)6-87
Hui Ping PAN , Rong Qiu CHEN. A Study on Division of Cooperative Profit in Supply Chain. Systems Engineering - Theory & Practice, 2005, 25(6): 87-93 https://doi.org/10.12011/1000-6788(2005)6-87
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