The asymmetry of the information of the product quality makes the consumers lose their trust worthiness to pay for a product. The non-honest firms select the "low-low" or "high-low" quality strategy according to the $c\-1\|c\-0$, that is, the lower cost of the production. In the game of the quality, the honest firms are in an unfavorable situation because of the high cost that is relative to the high quality. Therefore, it must make two strategic decisions--the pricing competition or the non-pricing ...
Ying Hui HUANG. , {{custom_author.name_en}}.
A Game Model of Product Quality-Cost: the Strategies of Pricing. Systems Engineering - Theory & Practice, 2001, 21(8): 29-33 https://doi.org/10.12011/1000-6788(2001)8-29